Volkswagen, the German manufacturer is interested in Giugiaro
VW is preparing to buy shares of Italdesign Giugiaro.
According to Automotive News Europe , VW is preparing to buy shares of the bodybuilder and engineering studio Italdesign Giugiaro.
Created by famed car designer Giorgetto Giugiaro in 1968, currently employs 975 employees Italdesign, mostly located in Moncalieri near Turin.
In recent years, several models have emerged from the design studios including Alfa Romeo 159 and Brera, the Fiat Grande Punto and the Fiat Sedici duo and Suzuki SX4. Giugiaro is also true of the Geneva Show where he presented a superb supercar prototype hybrid in partnership with Frazer Nash: the Namir .
Engineering activities of the Italian company Italdesign are less known but also participated in the development of models such as the C3 Pluriel or the current generation versions of its Mini coupe, convertible and Clubman.
It will not be the first collaboration between the two marks as Giugiaro is the author of the first VW Golf and Scirocco, launched in 1974.
The serious newspaper Automotive News is quite confident: the VW group will buy Ital Design Giugiaro. Amazing rumor about 2 companies who have long worked in the past.
According to business daily, Volkswagen AG is expected to take control of the firm ItalDesign Giugiaro SpA by next week, when the official announcement is scheduled. According to the sources reported, which is VW’s global leadership as early as 2018 by increasing its production to about 10 million vehicles a year plans to add nearly 60 new or restyled models to its various product lines and brands not only in 2010. In summary, which includes 10 brands VW (Porsche) needs arms, or at least pencil to draw its future models.
ItalDesign, founded in 1968 by Giorgetto Giugiaro and Aldo Mantovani, is a design and engineering consists of 975 employees and 800 workstations located in Moncalieri south of Turin. Of all the “Carrozzeria” legendary Italian, she is the one who has suffered less from the crisis because it never made the leap to industrial production as opposed to Bertone and Pininfarina. By selling only the product of his gray matter, ItalDesign was able to continue to grow and attract new customers including China.
The announcement of this takeover is surprising but believable because Ferdinand Piech has some missing links with Giorgetto Giugiaro, who was originally one of the Golf, Audi 80, VW Passat and Scirocco, the Seat Leon or the fabulous concept W12 or the Bugatti EB112 ever produced. Giorgetto Giugiaro also proposed at the request of Piech’s vision of the Bugatti VW called Chiron. We know that the proposed Hartmut Warkuss who won.
For VW, the idea is to expand its offices and Giugiaro design quickly, probably to sustain a business that increasingly difficult to remain independent. Knowing that Giugiaro remain at the head of their company incorporated in VW, the question remains how will the relationship between Walter De Silva, head of the band’s style and Giorgetto Giugiaro, widely regarded as one of the greatest modern designers. We will remember just the words of De Silva when Alfa Romeo introduced the restyling of “his” 147 containing the optical devised by Giugiaro for the Brera and the 159 “they gave him a head of a tapir, it is not very happy . Admittedly, this restyling was not credited directly to the office but Giugiaro Alfa style …
The rumor was based Volkswagen has officially announced this morning to purchase 90.1% of Italdesign Giugiaro in an amount was not specified. The Giugiaro family that keeps 9.9% is finally rich and VW has enough to feed his appetite for market share!
Volkswagen wants to become No. 1 globally by 2018 and this will have to further expand the range of its 10 brands. In this regard, increasing its creative capacity became essential. The cheapest and fastest way was to buy an existing business, and not any. Ital Design, which has 800 employees and generates annual turnover of 100 million euros owned structures, people and expertise. Founded in 1968 by Giorgetto Giugiaro and Aldo Mantovani, the company has frequently worked with VW for whom she designed the Golf 1, among others.
2008 Agreement
Since 2008, an agreement of collaboration was initiated the rapprochement between the two entities, which is completely finalized today with the integration within the VW group. Giorgetto Giugiaro sees the deal a way of ensuring a future for the company he founded:
” Every drop becomes the ocean based on him. I recently read Sophie’s World Jostein Gaardner and it is this phrase that comes to mind today. We are the drop. By becoming part of the VW group, it allows us to reassess our strength. Enter VW means opening promising prospects for the company. ”
Knowing that this purchase is made via Lamborghini Holding SpA, should we imagine that the next Sant’Agata girls will be “Giugiaro, who has never been credited with a Lamborghini when it was Bertone (and even if everyone knows that the Miura owes much more than Gandini)? Time will tell though at 72 years, you may think it will finally put the pencils.
Giorgetto Giugiaro’s company, Ital Design, was acquired by the Volkswagen group last year being permanently sealing a link that will be seen together several times during their history, often successfully. In Geneva , Ital Design, made his first public appearance in lap and VW show at least 2 VW concept cars badged as we show these images that were probably used to the filing of patent intellectual property.
Ital Design has launched a website yesterday began a teaser to give birth to the presentation of several concepts together in a family that we see physically in Geneva. Unfortunately for communicating Italian pictures of these concepts come from leaking into the canvas.
Without further information these images, we find a cut, or rather a compact three-door that is difficult to imagine the template and a more compact 5-door family. According to rumors, these vehicles would be electric and could foreshadow the family Up! (Or Lupo).
In the meantime you can wait for the development of the original plan by going on the dedicated website here .
